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THE Most Important Thing

Selling your home now is different from what selling your home would have been earlier in the year. The rules have changed because the market has changed. We’re no longer playing the same game. One of the ways I know this is because it’s been a while since I’ve heard someone say “Any monkey can […]

Are You Overpaying?

I sit and I watch and I listen to them debate. And I wonder to myself “Can one of these guys really be President?” And then I catch myself and remember “There are as many points of view as there are people because everyone’s different. And just because someone thinks a certain way today doesn’t […]

Where’s the Value?

We just finished talking about the huge role land value plays in determining overall value in central Toronto and about whether a townhouse will be as good an investment in the long run as a similarly priced detached or semi-detached home. (See What’s Value? if you’d like to refresh your memory) Today we’re going to […]

What’s Value?

“Under all is the land.” That’s the first thing I remember reading when I took the real estate licensing courses way back when. I also remember thinking to myself “Why’s that so important? Sounds like it could be a quote from the bible or some other historical text. I can’t imagine it having too much […]

Absurd List Price!!!

I’ve been told that I’m a highly disciplined and extremely organized individual. This isn’t all that surprising given that my mother says I was a little soldier when I was a young boy. She used to put a watch on my wrist and tell me to be home when the big hand was here and […]

How Prices Rise

It’s no secret that housing prices in central Toronto have been on the rise for almost 20 years now, but how does this happen? One answer could be that it’s magic. A more accurate answer would be that it’s the result of supply and demand. But what about the nuts and bolts of how it […]

Anatomy of a Listing

We just finished discussing stale listings – what they are, why you don’t want your listing to go stale and what you can do to avoid that from happening. Now let’s look at a simulated real life example to see what happened when Jim and Jen’s home was on the market because this’ll give you an […]

Don’t Let Your Listing Get Stale

Real estate is a language unto itself, full of terms and expressions that have special meanings. A stale listing is usually thought of as a listing that’s been on the market for a while and hasn’t sold. How long does it take for a listing to be considered stale?Depends on the circumstances. It might take […]

Pricing Options

There’s no question that pricing is the most important factor when it comes time to list your home for sale. The list price you choose affects your sale price and how long it takes for your home to sell. It’s no wonder so many people ask me “What’s your pricing strategy?”. The fact is, I […]

Pricing Madness

It doesn’t matter if you’re buying or selling, it’s absolutely crucial to estimate fair market value. But have you tried to figure out prices lately? It’s no easy feat. I know because I try to do it every day. It used to be that I could look at a home, factor in its list price […]

Lytton Park is Undervalued

You may not be interested in Lytton Park specifically, but what’s going on there right now is very helpful in understanding how the residential real estate market works in central Toronto. Lytton Park is undervalued. It hasn’t been scientifically proven, but that’s what I think. Here’s why: First, some background. Lytton Park is an established, […]

Selling “Off MLS” Can Be Risky

For different reasons, some people prefer to sell their homes without listing them on MLS. It may be because they don’t want the hassle of buyers parading through their homes or because they think they’ll save on the commission or for some other reason. Whatever their preference, my view is that they’re entitled to do […]