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When You're SellingWhen you’re selling your home, you deserve special treatment. The following is a description of the special treatment you’ll receive from Advocate Realty. If you’re interested in finding out the approximate fair market value of your home, don’t forget to click on Find Out the Approximate Fair Market Value of Your Home at the end of this section. The selling process is comprised of three basic steps. The Preparation step, which involves preparing your home for market and selecting the right list price. The Marketing step, which involves marketing your home to other real estate agents and to potential buyers who are not working with agents. And the Negotiation step, which involves understanding the agreement of purchase and sale and negotiating the best deal possible. Each step is crucial to ensure that your home sells for the highest possible price, as quickly as possible and with as little inconvenience to you as possible. Throughout the selling process, you’ll be able to rest easy knowing that you’ve hired a true professional to help you. Everything you say will be listened to very carefully because I’m in business to serve you. You’ll be treated with the same care that I would give to my mother if she were my client. Your best interests will be put above all else at all times. And you’ll always receive honest answers to your questions. Preparing your Home for Market and Selecting the Proper List PricePutting your home on the market is like putting on a show. Everything must be in place when the curtain goes up because you never get a second chance to make a first impression. To help you prepare your home for market, I’ll walk through your home with you and provide you with detailed suggestions as to how you can make your home as appealing as possible to potential buyers. I’ll also provide you with a copy of my free report entitled:The Complete Guide To Preparing Your Home For Market. Selecting the proper list price is probably the single most important factor in the sale of your home. It will influence how many buyers come to see your home, how quickly your home sells and how much money you receive for your home. I spend a great deal of time viewing almost every home which comes on the market in central Toronto so that I’m always completely up to date with market prices and trends. This allows me to provide you with accurate advice regarding the correct list price for your home and helps me to negotiate the highest possible price for you. Marketing Your HomeThe next step in the selling process involves the marketing of your home. MLS listing It’s likely that the ultimate buyer of your home will be represented by an agent other than me. That’s because there are approximately 28,000 other agents in Toronto, any one of whom might be representing the ultimate buyer of your home. The best way to market your home to these other agents is through the MLS listing which appears in the Toronto Real Estate Board’s database. The MLS listing is the first thing agents look at when selecting homes to show clients. If a home sounds good from the listing, it will be shown. If it doesn’t sound good, it won’t be shown. That’s why I spend so much time drafting and composing your listing. I want to make sure that your listing makes your home sound great! The ability to write persuasively, which I learned as a lawyer, is very helpful when it comes to preparing your listing. Feature Sheets Agents’ Open House Infobox, 1-800 Number and For Sale Sign Internet Negotiating the OfferOnce the marketing of your home convinces a buyer to make you an offer, we enter the Negotiation step. This step is my specialty. As a lawyer, a great deal of my time was spent reviewing agreements of purchase and sale and negotiating offers. I’ll be able to explain your offer to you in detail and will make sure that there’s nothing in the final agreement that can come back to haunt you. Most importantly, my professional experience and training as a negotiator will help you sell your home for the highest possible price. (On average, over the past eleven years my clients have sold their homes for 4.96% more than other sellers in central Toronto, according to Toronto Real Estate Board statistics.) Don’t think that my work is done when the negotiations are completed. I’m with you every step of the way. After all, I consider you to be a client for life, not just when you’re buying or selling your home. I'm always available to help you in any way possible. Even after you move! Find Out the Approximate Fair Market Value of Your Home
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